The Udderbelly is the inflatable performing arts venue in the shape of an udder that has graced Bristo Square in Edinburgh for the last few Fringes. For me, a lowly Edinburgh resident and passionate Fringe attendee, its purple prongs have become synonymous with the festival.
But this year the cow has been poached by the Southbank Centre for an eight-week season running from the end of May into the middle of July. The line-up will even include Fringe acts like The Terrible Infants that performed in the Udderbelly last year.
The problem with the south bank’s new arrival is that it dismantles another unique aspect of the Fringe: by bringing the Udderbelly to London, the skyline and the line-up of the Scottish festival becomes less unique, less appetising.
Given the Fringe’s massive ticketing problems last year, combined with this year’s recession and an increasingly lacklustre attitude towards the Fringe, it seems that this final move towards duplication might be the final straw for travellers. . why travel 400 extra miles if you can see everything in London?
And this is not the only move toward duplication: more and more shows are previewing in London or coming afterwards and London-based Fringe festivals, like the Camden Fringe, are keeping more acts down south.
The result can only be a smaller pool of performers and audiences. And now there are 400 extra seats on the South Bank in which to pack them.
